The program set out to revolutionize perspectives on sports and combat harmful habits by spotlighting the transformative power of physical activity, especially among young individuals. The goal was clear: to break the chains of addiction to destructive behaviors by highlighting the inherent value of sports in nurturing a healthier lifestyle.
The aim was not only to shield against alcohol and harmful stimulants but also to instill the idea that sports offer a superior alternative to idle time, inspiring a ripple effect of positivity within the circles of influence. Through this initiative, the aim was to advocate for conscientious engagement in sports, emphasizing its numerous benefits.
The program successfully pivoted the narrative around the common excuse of 'not enough time' by showcasing that the environment for sports is always within reach and, more importantly, that it's not just about exercise but about deliberate and mindful participation in physical activities.
DYNAMIC Youth Group - TURKEY
Be Visible Be YOU - GREECE
Vedogiovane Società Cooperativa Sociale - ITALY
SDRUZHENIE WALK TOGETHER - BULGARIA
Asociacija "Aktyvus jaunimas" - LITHUANIA
Associação Cultural e Desportiva do Ladoeiro - PORTUGAL